Competitive Prices – Your Key to Success

Market research has proved that price plays an important role in determining the success of a product. Therefore, it is important that the company keeps a regular check on the price of its goods and alters it as and when required. But the more important is keeping a track of prices offered by its competitors. India has been identified as a developing country by the global market research firms and therefore, it offers good opportunities to investors in the field of banking, mobile, IT, energy, automobile, retail, energy and other sectors. Market research firms prepare market research reports (containing primary as well as secondary data) on each of these sectors. A few factors that influence the pricing strategy of a product are as follows: Direct competition — In View the rest of this article