New Safelists Cause Traffic Surge

By Marige O'Brien
Until recently safelists were one of those less effective marketing tools that few knowledgeable marketers ever took seriously. If they belonged to them at all, they set up separate email accounts, and made it a habit to simply delete all the emails without so much as a glance.
That was before.
Earlier this year, a radical change came over the safelist marketing world, one that has turned this sleeping giant into a force to be recognized, if not reckoned with. Why?
Because of three little words: credit based mailings.
Since this small addition to traditional safelist marketing, marketers discovering it have been turning to safelist marketing like never before. That's because credit based mailings -- similar to traffic exchanges -- e View the rest of this article