At a recent sales meeting my boss decided to talk to us about assuming. To talk about assuming is just chasing your tail-it doesn't go anywhere, except in circles.
First of all he demonstrated a tiresome response to assuming-When you assume-you make an ass out of u and me. Now, it is entirely possible for me to make an ass out of me-the best I can do for you is to give you the opportunity to become an ass, but I cannot make an ass out of you.
He was suggesting that in anything other then selling you must not assume anything, but in selling a product or service to a customer, you must assume the sale. This is positive thinking that brings the sale closer to reality, but it doesn't guaranty the sale. The sale is not made until you make the sale, View the rest of this article
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