While the term "niche marketing" refers to focusing on a particular segment of the marketplace (i.e., athletes for sporting equipment, etc.), finding your niche IN marketing addesses the more personal decisions marketers are faced with in their work. The first thing any marketer learns about are the tools at their disposal. For internet marketers these tools include opt-in email lists, banners, links, article placements, forums and joint ventures. Does this mean that a marketer should use all of these tools?
In theory, yes. The ideal marketer writes one clear, sought-after article per week, has a newsletter subscription of active, opt-in readers of 5,000 or more, has at least 100 quality reciprocal links pointing to their site, participates in and contributes to View the rest of this article
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