Monetizing Podcasts

Making Money for Podcasts Podcasts started out as fun ways for ambitious garage DJs, independent musicians and talk show hosts, who had not ventured into radio broadcasting as a way to show their stuff and make a name for themselves. What started as a hobby for many, has turned into a lucrative profession for some. Not surprisingly, podcasters, just like radio stations, have looked for ways to profit from their on-air dialogue. Sponsorship Many podcasters profit from their podcast by having companies related to the show's content sponsor the podcast in its entirety. Sponsors might also sponsor specific themed shows or show segments for a fixed fee. Sponsorship is usually indicated by an audio advertisement. Audio advertisements are typically 10 to 20 seconds in lengt View the rest of this article