Back in the late 1990s, ?stickiness? was the big term; how to get web visitors to return to your site ? hopefully, again and again. Today, the strategy has evolved into ?Outbound Stickiness? ? going out and pulling that visitor back in.
Going back in time, there were many sticky techniques including the hosting of tools, calculators, forums/bulletin boards, and of course ? my favorite ? ?favorites?.
?Favorites? pre-dated good search engine results. Back then, you as a site owner would proffer your favorite links. Typically, they related to your industry and gave web visitors the opportunity to explore other related sites. Well, as the search engines of the day improved their results, the favorites section lost its favor.
It became ver View the rest of this article
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